How do audits benefit physical security measures?

Audits play a crucial role in the enhancement and enforcement of physical security measures by providing assessments that ensure compliance with established security policies. Through regular audits, organizations systematically review their security protocols, identifying areas where they meet or fall short of compliance requirements. This process not only highlights the effectiveness of current measures but also uncovers vulnerabilities that may need to be addressed. By ensuring adherence to these policies, organizations can better protect their facilities, assets, and personnel from potential threats or breaches, thereby reinforcing their overall security posture.

The other options do not directly relate to the primary function of audits in the context of physical security. Identifying potential customers or outlining marketing strategies does not contribute to the internal security assessments necessary for physical safety. While soliciting employee feedback can be valuable, it is not the central purpose of an audit in the context of evaluating physical security measures.